Health Care Management and the Law: Principles and Applications Big Discount

Title : Health Care Management and the Law: Principles and Applications
Category: Health Law
Brand: Brand: Cengage Learning
Item Page Download URL : Download in PDF File



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Health Care Management and the Law: Principles and Applications engages students who will be leading and shaping twenty-first century health care organizations. It raises questions about health law issues such as emergence of the U.S. as a player in the global health care industry, innovative new approaches to the payer/provider model, and the future of tailored therapeutics. The text provides a comprehensive overview of health law, which is relevant to both undergraduate students seeking the basic management skills required to work in health care organizations, and graduate students currently working in health care organizations. The text is divided into thirteen broad parts ranging from an overview of specific health laws and affordable health care to producers of medical products and the future of health care in the U.S. Health Care Management and the Law concludes with a summary of improved medical technologies and the future of personalized health care. The technology-enhanced learning tools that accompany the text are available in multiple formats to fit individual readers' learning preferences, including an online learning management system with a test generator, study notes, Web links, threaded discussion forums, and additional assignments; an instructor's resource CD with PowerPoint presentations, Exam View test bank, instructor's manual, and syllabus templates; and a student study guide. An online companion to this text offers additional student and instructor resources including summaries of specific court decisions recently decided, as well as the full decisions, and additional data-driven facts from the text. The range of instructional tools will meet virtually every instructors' needs.

Features :

• Used Book in Good Condition

Health Care Marketing: Tools And Techniques Promo Offer

Title : Health Care Marketing: Tools And Techniques
Category: Health Law
Brand: Fortenberry, John L., Jr., Ph.D.
Item Page Download URL : Download in PDF File
Rating : 4.8
Buyer Review : 6

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Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

Features :

• Used Book in Good Condition

Review :
Common Sense is not So Common

This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.

For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.

I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".

Thank you John

Five Stars

It was a great price and the book was in great condition.

Excellent Book and it is recommended to read by all ...

Excellent Book and it is recommended to read by all marketers whether they are in HC or not. Thank you for the author this great book.